Videoblogging” is the latest strategy of posting ideas and products over the internet. Everybody from kids to internet marketers use videos for a better way of expressing themselves and their business.
Here are 7 reasons you should use videos for your business or social blog!
1. Accessibility
Due to the accessibility of low-cost, high-speed Internet connections and with the increasing amount of portable Internet-ready devices, viewers are able to access videos from anywhere, as we have just recently seen from the peoples of Iran who sent video via their cell phones, which in turn streamed across our television screens through the news media, keeping communication going out of a place that would normally have been closed off from the rest of the world.
2. Powerful Sales Tool
Some sources report the number of online shoppers who watched online retail product videos before buying a product grew by 40% between January 2008 and January of 2009. The numbers are only going to increase from here on out!
3. Ranking on Google and Other Search Engines
One of the most important marketing objectives is maximizing your search engine ranking, especially with Google since the majority of searches are conducted using Google. If you get yourself ranked high in Google for key words that relate to your product or services, you could end up getting more clicks to your website than know what to do with. If your website is set up correctly, those clicks should easily convert into business leads and prospective clients.
4. Blogging, Video Sharing & Social Networking
As you build your video logs on your blog you can send them out to video sharing and social net working sites like You Tube and Facebook. Viewers are used to watching short videos that are usually not professionally produced giving you the opportunity to get away with shooting short, home-based videos.
5. Viral Marketing
According to Wikpedia Viral marketing is marketing technique that uses social networks to increase brand awareness. This is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. In respect to video, viral marketing applies to the use of video clips to tap into the viral process. Once you have created a video the process essentially involves uploading the video to number of video sharing sites such as YouTube, Yahoo Video, Google Video, etc…(there are hundreds of video sharing sites) as well as uploading video to social networking sites such as Facebook, MySpace, Squidoo etc. The next step would be to cross link all of these pages as well as linking them to your website – which has the video clip as well.
6. Free Advertising
Probably the best thing about online video is that everyone and anyone can upload any video, anytime, for free!
7. Better-Educated Leads
Viewers are more likely to watch a video about your products than they are to read through painfully long descriptions of your product and or business. It is much easier to whip out a 30-60 second video than it is to write the same information in a professional manner. With video you get both verbal and nonverbal communication showing that you are sincere about what you are selling. Great videos catch the eye of the viewer sending them on a hunt for more information on your site, giving you a more educated lead.
